Vishal Khanna

For $ I build + lead scalable B2B content marketing engines and publish essays and interviews about content marketing here. For ♥ I write fiction and publish my stories here.

Let’s Connect

Vishal Khanna


Wake Forest Innovations Doubles Revenue with Web Launch of 5 Unique Domains

February 25, 2015

The newly created Wake Forest Innovations — the commercialization arm of Wake Forest Baptist Medical Center and Wake Forest University — needed innovative digital marketing to command the attention of potential investors, academics, researchers and companies seeking laboratory outsourcing.

Learn how Wake Forest Innovations launched an online Web presence spanning five unique domains, developed content to speak to the many offerings the organization provides and reaped in a 100% increase in revenue coupled with a 600% lift in Web-based Marketing-qualified leads from 2013 to 2014.

Read the full interview at