Vishal Khanna


For $ I build + lead scalable B2B content marketing engines and publish essays and interviews about content marketing here. For ♥ I write fiction and publish my stories here.

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Vishal Khanna

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Podcast

How to Build Award-winning Content Marketing

March 22, 2016

Vishal Khanna who is Digital Marketing Director at Wake Forest Innovations and 2015 Content Marketer of the Year sat down with Alan Hart, founder of Avid, for the Avid Impact Podcast. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue. Content development, SEO, inbound marketing and email all played a role.

Listen to the podcast at avidimpact.com.