Interviews
Blending Craft and Passion into Content
February 12, 2016It wasn’t just any award to Vishal Khanna.
The digital marketing director at Wake Forest Innovations in Winston-Salem, N.C., already has enough accolades to put on his impressive resume. But being honored by his peers as the best in content marketing was really special.
And it showed on his face as he walked onstage at Content Marketing World in Cleveland last September to accept his award for Content Marketer of the Year from the Content Marketing Institute. Khanna beat out an impressive lists of finalists, including marketers from Ikea, Marriott and GoPro.
Back in 2012, Khanna launched the first formal marketing program at Wake Forest Innovations, the commercial arm of Wake Forest University and Wake Forest Baptist Medical Center. According to statistics from the Content Marketing Institute, his content marketing efforts resulted in 600% more web-based leads, a 183% increase in interactions, 100% revenue increase and a 100% increase in trade show traffic.
