This was everybody’s favorite joke at the Jack Kerouac School of Disembodied Poetics: What did one Kerouac grad say to the other?...
by Patricia Travaline Writer Rudyard Kipling once said, “If history were taught in the form of stories, it would never be forgotten.” The same can be said of business. If we, as marketers, could [...]
by Ardath Albee With only 21% of B2B marketers saying they are successful at tracking content marketing ROI, it’s inspiring to see success in an unexpected (even perceived as stodgy) environment: [...]
The newly created Wake Forest Innovations — the commercialization arm of Wake Forest Baptist Medical Center and Wake Forest University — needed innovative digital marketing to command the attention [...]