Vishal Khanna

The 2015 Content Marketer of the Year, I build scalable digital and content marketing engines for brave, innovative brands.


Vishal Khanna

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Thoughts on Content

The Jack Kerouac School of Content Marketing

May 25, 2016

This was everybody’s favorite joke at the Jack Kerouac School of Disembodied Poetics:

What did one Kerouac grad say to the other?
Do you want fries with that?

Everybody knew the punch line: They learned it their first week of grad school. The words were just part of a staged narrative, and someone would invariably follow with:

You’ve got to have some career. Some plan for retirement.
The response: Your novel is your retirement plan.

It’s been 20 years since my tour of duty at the Beat poet writing program started by Allen Ginsberg and Anne Waldman in the early 1970s. While I haven’t yet discovered how to make a living from my creative writing, I have found ways to apply the creativity of my writing to my vocation as a content marketer.

What I learned from the Beats—how to write a story to create visceral feeling in your reader—is the same craft I practice today when I build content marketing programs. The Beats’ mindful approach to writing—to represent things at their core, as they truly are—provides a novel opportunity for how to create authentic content marketing success.

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The 2015/2016 Content Marketer of the Year, Vishal Khanna heads digital marketing for an accelerator that revolutionizes how academia and industry partner to discover new drugs and one of the fastest growing downtown innovation districts in the world.