Vishal Khanna


The 2015 Content Marketer of the Year, I build scalable digital and content marketing engines for brave, innovative brands.

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Vishal Khanna

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3 Steps Marketing Leaders Must Take to Transform for Brand Storytelling

January 13, 2016

by Patricia Travaline

Writer Rudyard Kipling once said, “If history were taught in the form of stories, it would never be forgotten.” The same can be said of business. If we, as marketers, could become better at brand storytelling, we could potentially etch our brands in the minds of millions. At least they would remember us longer than the 30 seconds they remember our banner ads, if they see them at all.

With the rapid decline in interrupt advertising, it has become even more critical for us to reach our audiences in ways beyond banners and paid product spots. Ad blocking grew by 41 percent globally last year, and as of August 2015, there were more than 198 million ad blocker users throughout the world. Quite simply, people are fed up with our incessant attempts to capture their attention.

Read the full story at skyword.com.

The 2015/2016 Content Marketer of the Year, Vishal Khanna heads digital marketing for an accelerator that revolutionizes how academia and industry partner to discover new drugs and one of the fastest growing downtown innovation districts in the world.