Vishal Khanna


The 2015 Content Marketer of the Year, I build scalable digital and content marketing engines for brave, innovative brands.

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Vishal Khanna

Podcast

Meet “Content Marketer of the Year” Vishal Khanna

December 21, 2015

“When people talk about companies who “get” content marketing, big names like GoPro, Marriott, and Ikea tend to dominate the conversation. But while all of these were represented by finalists in the Content Marketer of the Year awards from the Content Marketing institute, it was Vishal Khanna of Wake Forest Innovations who brought home the prize.”

Speakeasy’s Mike Orren interviews Vishal for the inaugural episode of his Digital CMO podcast. Topics covered include:

  • Trends we hope to see in marketing in 2016
  • Why Greensboro, NC is the epicenter of the content marketing universe (sorry, Cleveland)
  • How Wake Forest bought into a content marketing initiative unlike anything else in their space
  • The strategy and tactics that drove interim wins and long-term success
  • How to find the right content creators for your brand
  • How marketing and sales can really work together
  • How you iterate upon a big success

Listen to the podcast at yourspeakeasy.com.

The 2015/2016 Content Marketer of the Year, Vishal Khanna heads digital marketing for an accelerator that revolutionizes how academia and industry partner to discover new drugs and one of the fastest growing downtown innovation districts in the world.